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Tepperspectives articles are insightful pieces written by or about the subject matter experts at the Tepper School of Business at Carnegie Mellon University.

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Vector image of arrows surrounding and pointing toward a group of people, symbolizing the concept of micro-targeting or targeted influence.

Opinion

The Hidden Risks of Micro-Targeting

Does micro-targeting really drive ad success, or could a broader approach help increase competition and revenue?

September 17, 2024