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Can Gen AI-Powered Search Overtake Google?
How generative AI could shape the future of online search.
December 10, 2024
Marketing - Articles
Tepperspectives is the heart of thought leadership for the Tepper School of Business at Carnegie Mellon University. Tepper school faculty and other experts share their research, innovations, and ideas for The Intelligent Future℠.
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Google’s Cookie Conundrum: Privacy and Ads
Google’s decision to give users the choice over third-party cookies impacts privacy and the future of targeted advertising.
September 18, 2024
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The Hidden Risks of Micro-Targeting
Does micro-targeting really drive ad success, or could a broader approach help increase competition and revenue?
September 18, 2024