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Tepperspectives is the heart of thought leadership for the Tepper School of Business at Carnegie Mellon University. Tepper school faculty and other experts share their research, innovations, and ideas for The Intelligent Future℠.

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An image of Tepper School professor Tim Derdenger in a Heisman Trophy pose

Podcast

Changing the Game With NIL

In the latest Tepperspectives Podcast, Tim Derdenger joins us to talk about NIL, student athletes, and competition in college football.

An image of a football player

Feature

How NIL Boosts College Football’s Competitive Balance

Tepper School Professor Tim Derdenger and Ivan Li from the University of Texas at Dallas challenge the "rich get richer" narrative about Name, Image, and Likeness (NIL) in college football, revealing that it has increased competitive balance by distributing elite talent more widely and empowering a broader range of schools to attract top recruits.

Opinion

TikTok: What’s Next for Influencers?

TikTok could be banned by June 19, 2025 in the United States. What would this mean for influencers?