Is Your AI Ad Image Costing You Clicks?
Artificial intelligence can make ad images for penny. New research shows when those savings pay off and why an artificial look can cost clicks.
Shubham Singhal (Tepper School MSIA ’99), McKinsey Global Institute Chair and Senior Partner, joins us for a conversation with Param Vir Singh, Associate Dean of Research at CMU’s Tepper School of Business. They draw lessons from prior major technological shifts and discuss the real return on investment from artificial intelligence. They look at why corporate infrastructure lags behind rapid AI advancement and how leaders can look beyond simple automation to drive long-term business growth. The conversation also examines emerging business models, the power of intent-based commerce, and advice for early-career professionals navigating an AI-driven workforce.
Shubham Singhal is a 2026 Executive-in-Residence at the Tepper School of Business, Carnegie Mellon University.