Is Your AI Ad Image Costing You Clicks?
Artificial intelligence can make ad images for penny. New research shows when those savings pay off and why an artificial look can cost clicks.
With regulations changing and AI policy in the United States in flux, it is more important than ever for individual employees and managers to reflect on how to use AI for business responsibly. Tepper School researchers Taya Cohen and Sofia Rodriguez Chaves are investigating what it means to take a human-driven approach to AI for business. The question is no longer about whether to use AI, but how, and with what level of automation. When rules are relaxed and policies unclear, workers rely on their moral character to shape decisions about AI use.