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Tepperspectives is the heart of thought leadership for the Tepper School of Business at Carnegie Mellon University. Tepper school faculty and other experts share their research, innovations, and ideas for The Intelligent Future℠.

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The Hidden Challenge Behind AI Personalization

Traditional personalization tries to predict what you like based on your past, but the future of AI belongs to systems that actually understand context and convert those predictions into instant, real-time decisions.