Articles

Tepperspectives is the heart of thought leadership for the Tepper School of Business at Carnegie Mellon University. Tepper school faculty and other experts share their research, innovations, and ideas for The Intelligent Future℠.

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Vector image of arrows surrounding and pointing toward a group of people, symbolizing the concept of micro-targeting or targeted influence.

Opinion

The Hidden Risks of Micro-Targeting

Does micro-targeting really drive ad success, or could a broader approach help increase competition and revenue?

September 17, 2024

Vector image of a woman in a business suit at the starting line of a track, positioned in a ready stance as if preparing to race.

Feature

What Makes Startups Successful?

Research reveals gig economy foundations and team networks as crucial drivers of startup success.

September 17, 2024

Close-up of a person's face looking at a computer screen, with glasses reflecting another person in the lenses. The image relates to the article 'Deepfakes and the Ethics of Generative AI.'

Opinion

Deepfakes and the Ethics of Generative AI

Generative AI technologies, like those used to clone David Attenborough's voice, raise ethical concerns about identity representation, consent, and the growing threat of deepfakes. As AI enables easier and more convincing fabrications, it challenges societal norms and highlights the need for stronger ethical and regulatory frameworks to protect individuals from misuse and misrepresentation.

August 18, 2024