Articles

Tepperspectives articles are insightful pieces written by or about the subject matter experts at the Tepper School of Business at Carnegie Mellon University.

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Vector image of a person holding a magnifying glass and a wrecking ball labeled 'truth' smashing a brick wall with bricks labeled 'fake.' The image relates to the article 'How Incentives Can Help Stop Deepfakes.

Opinion

How Incentives Can Help Stop Deepfakes

Deepfakes may spread lies, but they might also force the media to become more honest to maintain trust.

Vector image of people jumping around a dial meter in the green zone, with stars, thumbs up, and a smiley face. The image relates to the article 'Six Ways Peer Advising Empowers Entrepreneurs.'

Opinion

Six Ways Peer Advising Empowers Entrepreneurs

Peer advising doesn’t just support entrepreneurs—it transforms their path to success. Learn six ways these groups drive growth, collaboration, and innovation.

Vector image of arrows surrounding and pointing toward a group of people, symbolizing the concept of micro-targeting or targeted influence.

Opinion

The Hidden Risks of Micro-Targeting

Does micro-targeting really drive ad success, or could a broader approach help increase competition and revenue?