Articles

Tepperspectives articles are insightful pieces written by or about the subject matter experts at the Tepper School of Business at Carnegie Mellon University.

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Close-up of a person's face looking at a computer screen, with glasses reflecting another person in the lenses. The image relates to the article 'Deepfakes and the Ethics of Generative AI.'

Opinion

Deepfakes and the Ethics of Generative AI

Generative AI technologies, like those used to clone David Attenborough's voice, raise ethical concerns about identity representation, consent, and the growing threat of deepfakes. As AI enables easier and more convincing fabrications, it challenges societal norms and highlights the need for stronger ethical and regulatory frameworks to protect individuals from misuse and misrepresentation.

Blockchain NFT cryptocurrency abstract background shape connection lines.

Opinion

Battling Deepfakes: Is Blockchain the Answer?

One technological tool that may be useful in identifying or preventing misinformation is blockchain— a database technology originated in 2008 that records and stores information in blocks of data that are linked, or “chained,” together. The software is free and open source, which makes it available to the public.

The politician wearing different masks for each group of people with different opinions. (Used clipping mask)

Feature

Deepfakes and Political Lies: The Search for Authenticity

Why does it seem that voters reward political candidates for their outlandish statements and misinformation? The answer, paradoxically, may lie in the public’s desire for more authenticity in political candidates.