Artificial Intelligence - Articles

Tepperspectives is the heart of thought leadership for the Tepper School of Business at Carnegie Mellon University. Tepper school faculty and other experts share their research, innovations, and ideas for The Intelligent Future℠.

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A lock placed on top of a computer keyboard, symbolizing security or data protection.

Opinion

Google’s Cookie Conundrum: Privacy and Ads

Google’s decision to give users the choice over third-party cookies impacts privacy and the future of targeted advertising.

September 17, 2024

Vector image of a person holding a magnifying glass and a wrecking ball labeled 'truth' smashing a brick wall with bricks labeled 'fake.' The image relates to the article 'How Incentives Can Help Stop Deepfakes.

Opinion

How Incentives Can Help Stop Deepfakes

Deepfakes may spread lies, but they might also force the media to become more honest to maintain trust.

September 17, 2024

Vector image of arrows surrounding and pointing toward a group of people, symbolizing the concept of micro-targeting or targeted influence.

Opinion

The Hidden Risks of Micro-Targeting

Does micro-targeting really drive ad success, or could a broader approach help increase competition and revenue?

September 17, 2024