Opinion
The Hidden Risks of Micro-Targeting
Does micro-targeting really drive ad success, or could a broader approach help increase competition and revenue?
September 17, 2024
Artificial Intelligence - Articles
Tepperspectives is the heart of thought leadership for the Tepper School of Business at Carnegie Mellon University. Tepper school faculty and other experts share their research, innovations, and ideas for The Intelligent Future℠.
Opinion
Deepfakes and the Ethics of Generative AI
Generative AI technologies, like those used to clone David Attenborough's voice, raise ethical concerns about identity representation, consent, and the growing threat of deepfakes. As AI enables easier and more convincing fabrications, it challenges societal norms and highlights the need for stronger ethical and regulatory frameworks to protect individuals from misuse and misrepresentation.
August 18, 2024
Opinion
Battling Deepfakes: Is Blockchain the Answer?
One technological tool that may be useful in identifying or preventing misinformation is blockchain— a database technology originated in 2008 that records and stores information in blocks of data that are linked, or “chained,” together. The software is free and open source, which makes it available to the public.
July 24, 2024