Articles

Tepperspectives articles are insightful pieces written by or about the subject matter experts at the Tepper School of Business at Carnegie Mellon University.

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A person holding a cellphone displaying infographics, including line graphs, locks, computer files, and a graphic labeled 'Chat GPT,' representing AI-related data. The image relates to the article titled 'AI-Informed Entrepreneurship.'

Opinion

AI-Informed Entrepreneurship

The Tepper School of Business is pioneering AI-informed entrepreneurship, integrating generative AI to revolutionize the startup landscape and empower future leaders.

A lock placed on top of a computer keyboard, symbolizing security or data protection.

Opinion

Google’s Cookie Conundrum: Privacy and Ads

Google’s decision to give users the choice over third-party cookies impacts privacy and the future of targeted advertising.

Vector image of a person holding a magnifying glass and a wrecking ball labeled 'truth' smashing a brick wall with bricks labeled 'fake.' The image relates to the article 'How Incentives Can Help Stop Deepfakes.

Opinion

How Incentives Can Help Stop Deepfakes

Deepfakes may spread lies, but they might also force the media to become more honest to maintain trust.

Vector image of people jumping around a dial meter in the green zone, with stars, thumbs up, and a smiley face. The image relates to the article 'Six Ways Peer Advising Empowers Entrepreneurs.'

Opinion

Six Ways Peer Advising Empowers Entrepreneurs

Peer advising doesn’t just support entrepreneurs—it transforms their path to success. Learn six ways these groups drive growth, collaboration, and innovation.

Vector image of arrows surrounding and pointing toward a group of people, symbolizing the concept of micro-targeting or targeted influence.

Opinion

The Hidden Risks of Micro-Targeting

Does micro-targeting really drive ad success, or could a broader approach help increase competition and revenue?

Vector image of a woman in a business suit at the starting line of a track, positioned in a ready stance as if preparing to race.

Feature

What Makes Startups Successful?

Research reveals gig economy foundations and team networks as crucial drivers of startup success.

Close-up of a person's face looking at a computer screen, with glasses reflecting another person in the lenses. The image relates to the article 'Deepfakes and the Ethics of Generative AI.'

Opinion

Deepfakes and the Ethics of Generative AI

Generative AI technologies, like those used to clone David Attenborough's voice, raise ethical concerns about identity representation, consent, and the growing threat of deepfakes. As AI enables easier and more convincing fabrications, it challenges societal norms and highlights the need for stronger ethical and regulatory frameworks to protect individuals from misuse and misrepresentation.

Blockchain NFT cryptocurrency abstract background shape connection lines.

Opinion

Battling Deepfakes: Is Blockchain the Answer?

One technological tool that may be useful in identifying or preventing misinformation is blockchain— a database technology originated in 2008 that records and stores information in blocks of data that are linked, or “chained,” together. The software is free and open source, which makes it available to the public.

The politician wearing different masks for each group of people with different opinions. (Used clipping mask)

Feature

Deepfakes and Political Lies: The Search for Authenticity

Why does it seem that voters reward political candidates for their outlandish statements and misinformation? The answer, paradoxically, may lie in the public’s desire for more authenticity in political candidates.

Tug of war, man and woman pulling rope in opposite direction for opposition, power and inequality in business. Competition and challenge with people hands in battle, struggle and fight for leadership

Feature

Breaking Gender Stereotypes in Professional Networks

Consider the unique challenges women face in high-status professional networks and the systemic changes needed for true equity.